Budweiser Summer Campaign 2017

“THE BUD LIBERATION PARADE”

Total of 32 EVENTS around Mainland China

Include TVC shoot in Bangkok

Concept.THE BUD LIBERATION PARADE

Engage the Budweiser consumer to experience the brand in a Carnival Summer Parade environment.

Budweiser Summer Campaign 2017

“THE BUD LIBERATION PARADE”

Total of 32 EVENTS around Mainland China

Include TVC shoot in Bangkok

Concept.THE BUD LIBERATION PARADE

Engage the Budweiser consumer to experience the brand in a Carnival Summer Parade environment.

Concept Budweiser summer 2017 the bud liberation parade
Visual for Budweiser summer 2017 the bud liberation parade
The ride Budweiser summer 2017 the bud liberation parade
Concept Budweiser summer 2017 the bud liberation parade
Visual for Budweiser summer 2017 the bud liberation parade
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The ride Budweiser summer 2017 the bud liberation parade
Creative director • Production designer JUAN MARRERO
Art director • Scenic director JOSE LUIS DIAZ MEGIA
Fashion designer MANUEL ALBARRAN
Visuals ADOLFO BEJARANO (TXB73)
Line producer  CRISTINA BOSCH
Creative Agency USA  TXBPROJECT USA INC.
Executional agency China  EXCELLENT MARKETING COMMUNICATIONS CO. LTD
Creative director • Production designer
JUAN MARRERO
Art director • Scenic director
JOSE LUIS DIAZ MEGIA
Fashion designer
MANUEL ALBARRAN
Visuals
ADOLFO BEJARANO (TXB73)
Line producer
  CRISTINA BOSCH
Creative Agency USA
  TXBPROJECT USA INC.
Executional agency China
  EXCELLENT MARKETING COMMUNICATIONS CO. LTD